Trailers of Future Past

The first trailer for "X-Men: First Class" was released through the new X-Men Movies Facebook page this afternoon.  Besides being a clever way to promote their social networking advertisement campaign, the trailer showed the first glimpse of the upcoming film.  Below is the trailer.

Having enjoyed reading the early comics from the 1960s, I think the film has a lot of potential.  The storylines from that era focused more on the group of mutants, as opposed to Wolverine (who is noticeably absent from this film).  If that hasn't sold you, consider that the director behind "First Class," Matthew Vaughn, wrote and directed "Stardust" and "Kick-Ass."  Also, check out the film's IMDB page to see the list of talented individuals who will grace the screen at some point during the film. 

Yet, why was none of this addressed in the trailer?  Granted it is just under two minutes, yet the trailer is relying upon the already established X-Men cinematic universe.  The studio must be worried audiences won't recognize the franchise they fell in love with, but isn't the entire point of setting the film in the past with new actors to start the franchise over?  Perhaps the studio executives are forgetting that X-Men was a comic book and television show before a film series. While I am still excited to see the finished result, it might be time for a new marketing campaign. 

-M